Mulberry位于英国伦敦新邦德大街50号，是伦敦的风格亚文化的经典品牌，所推出的单品在每一个风格层次上都切中要点。

创意总监认为，其系列服饰的主要设计灵感，来自于穿着Mulberry服饰的女性，包括她们的生活方式，将Mulberry产品融入自己生活。

Mulberry店的内部装饰独具特色，其中起伏的石头墙最引人注目，石头均从Somerset的采石场中提炼。店内其他设计包含了日光模拟，节能灯箱等，用作热量维持。这种高度灵活且开放式的公共空间设计采用了橡木的雕刻和带有纹理的黄铜制品。

著名室内设计师Faye Toogood受英国奢侈品牌Mulberry委托与创意总监Johnny Coca共同在伦敦打造他们新的概念店铺。

Faye Toogood, the renowned interior designer, has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.

丰富而华丽的空间体现了全新的购物体验，触觉环境营造的温暖氛围，并鼓励他们参与和享受商店。

The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.

Toogood通过向Mulberry原始出生地萨默塞特（Somerset）的理想青翠景观致敬，发挥了Mulberry的传统品牌地位。受到英国风景画风格的启发，设计师通过并置简单的几何体积，形状，尺度和感觉，创造了强烈的对比。

Toogood played upon Mulberry’s heritage-brand status by paying tribute to the ideal verdant landscape of Somerset, Mulberry original birthplace. Inspired by painterly qualities of British landscapes, the designers created a strong contrast by juxtaposing simple geometric volumes, shapes, scales and sensibilities.

“作为一个英国品牌，我们确实想要一些与我们的历史相协调的东西，但不是对英国古典风格的诠释；它更叛逆，更现代，更微妙。我们希望人们在这里感觉良好，有种宾至如归的感觉。这是一个舒适温暖的空间，但它也讲述了一个关于我们作为生活方式品牌的故事。”

“As a British brand, we did want something that felt in tune with our history, but not too literal an interpretation of English classical style; something more rebellious and modern and subtle in its references,” says Coca. “We want people to feel well here, to feel at home. It is a comfortable and warm space, but it also tells a story about us as a lifestyle brand. It is a reflection of our new chapter, as we continue to develop our vision of sophisticated, cool, fun.”

主要项目信息
项目名称：MULBERRY新商店概念
项目位置：英国伦敦
项目类型：商业空间/零售店
设计师：Faye Toogood

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